7 Best Marketing Ideas for Small Business You started a small business, invested your savings for your startup business, and spent many valuable hours. You have a proper long-term plan on how to grow your business. So, what next? You most likely missed one important component: your customers. All the countless hours and money will be wasted without gaining customers. Here are a few approaches to promote your business to reach prospective customers, generate leads, and ultimately convert leads to customers. Connect with the People Find key opportunities to reach out to local churches, community centers, and school and social gatherings. These are good places to meet with prospective clients and promote your product to potential consumers. As many times as you meet the same people, you will be gain their trust and you find more leads. Invest your time to come up with attractive flyers and posters. People will remember something if you engage all of their senses rather than only hearing about the product description. A great example of this is to simply hand out flyers to your customer that they can refer to. Talk to Schools, churches, and community center authorities if they allow you to post

10 Best Ideas to Handling Staff Shortage The employee shortage in the retail business is not uncommon. This may happen due to unavailability of skilled labor, unable to meet the expectation of the employee, sudden high demand for specific skilled labor, or global labor crisis. Today, in America, we are going through a labor crisis and according to “U.S. Chamber of Commerce” there are over 11 million job openings in the U.S. but only 6 million unemployed workers.There is a high impact on retail business due to labor shortage – this can disrupt the local and global supply chain, slow down the business, and in turn build up dissatisfied customers. But, if we take simple few steps in your retail business then there is a possibility we can mitigate the risk and improve business performance. POS (Point Of Sale) implementation A very effective way of handling staff shortage is through the implementation of Point Of Sales which is popularly referred as POS. It is usually implemented strategically at one side of the shop so that regular sales of items are not hampered. The proper planning of the POS zone also gives space for queue formation in case there is a

10 Best Ideas to Run a Store Effectively Safety Feel for Customers The store should be designed in such a way so that the customers feel safe and a “feel at home” experience. Customers usually visit stores with an entire family comprising of children and hence children’s safety should be kept in mind. To ensure that the floors are not slippery as the children may run inside the stores for fun and hence the store staff should keep a strict eye on the visitors; especially children so that any accidents could be proactively handled. In the case of escalators inside stores, maintenance should be done regularly and all safety measures pertaining to escalators should be in place. The temperature inside the store should be optimum so that the customer does not face any discomfort. There should be a small relaxing room inside the store so that the elderly member of the family could take rest in case of any discomfort. A first-aid box must be kept at one corner of the store. The basic idea is to make the customer feel that they are at home and concentrate on the shopping. Brand Display Adequate brand visibility should be ensured at

There are very popular sayings like “Customer is God” or “Customer Can Make No Mistakes”. We believe we need to take these sayings through heart and go ahead for Customer Satisfaction. Following are the 10 points which must be followed to keep customers satisfied and retain them life long. Being Proactive We need to be very proactive with customers on any kind of dealings. For example , if any issue is detected with the products, we should inform the customers in advance and inform them about the course of action still resolution. A company should also have effective social media advertising and marketing to its new customers and lead to loyal customers, giving the customer confidence and thereby increasing faith with the company; this will effectively grow your business. Adhere to Commitments Promises made to the customers are to be adhered without any exception. In case of delay to commitment, prior intimation must be given to the customer about the timeline and in no way customer be left to speculate. For example, consistently marketing on social media allows the market to understand how committed you are to your company. Using Twitter, Linkedin, etc to demonstrate your past management abilities and